← Back

Terms & Privacy

General Adaptive Apps Pty Ltd (ABN 90 602 438 906), Queensland, Australia.

Effective 6 September 2026.

These documents apply to the website at generaladaptive.com (Website) and to our mobile game aa and any other apps we publish (Apps). "We", "us" and "our" mean General Adaptive Apps Pty Ltd. If you have a question about any of them, contact us at sales@generaladaptive.com.

1. Privacy Policy

We recognise the importance of protecting the privacy of information about people who use our Website and Apps, in particular information that can identify an individual (Personal Information). This Privacy Policy explains what we collect, why, how it is stored and shared, and the choices and rights you have. It is written to comply with the Australian Privacy Act 1988 and the Australian Privacy Principles, and, for people in the European Union and the United Kingdom, the GDPR and UK GDPR.

Who we are

The data controller is General Adaptive Apps Pty Ltd, an Australian company. Privacy enquiries: sales@generaladaptive.com. We aim to respond within 30 days.

We do not have user accounts

Our Apps do not require you to create an account and we do not hold a profile of you on our servers. Game progress is stored on your device and, if you choose to use it, in Apple Game Center or Google Play Games under Apple's or Google's own terms. We collect only the information described below.

Information collected on the Website

Analytics cookies. With your consent, the Website uses Google Analytics to understand how it is used. Google Analytics sets two cookies, named _ga and _ga_<id>, which hold a random identifier for your browser and expire after two years. They record pages visited, approximate location derived from your IP address, browser and device type, and how you arrived at the site. Google Analytics does not store full IP addresses. Details of how Google uses this information are at policies.google.com/technologies/partner-sites.

Your choice. No analytics cookie is set until you choose Accept on the banner shown on your first visit. You can change your mind at any time using the Cookie settings link in the footer of every page, or right here: . Choosing Decline removes the analytics cookies and stops collection for the rest of your visit. If your browser sends a Global Privacy Control signal we treat it as a decline and do not show the banner. Declining does not affect your use of the Website.

Server logs. Like most websites, our hosting provider records the IP address, browser type, requested page and time of each request for security and reliability. These logs are kept only for a short period, typically no more than 30 days.

Correspondence. If you email us, we keep the correspondence for as long as needed to deal with your enquiry and for our records.

Challenge links. Links shared from aa, such as generaladaptive.com/aa/l/31, contain only a level number. They identify no person, neither the sender nor the recipient.

Information collected in the Apps

Our Apps are free to download and are supported by advertising and optional in-app purchases. They include the following third-party software, each of which processes data under its own privacy policy as well as this one:

Why we use this information and our legal basis

Who we share information with

We share information only with the service providers named above, each acting under contract; with Apple and Google as the operators of the app stores; and where the law requires disclosure or where we reasonably believe disclosure is necessary to protect our rights, property or users.

We do not sell Personal Information for money. Advertising partners in our Apps may receive your advertising identifier and related data to show personalised advertising, which some privacy laws, including the California Consumer Privacy Act, treat as "sharing" or "targeted advertising". You can opt out at any time through the consent form in the App where shown, the iOS tracking prompt, or the device settings described above. If you are a California resident you also have the rights to know, delete and correct described under "Your rights", and we will not discriminate against you for exercising them.

Overseas transfers

Google, Apple and our hosting provider store information on servers outside Australia, including in the United States and the European Union. For people in the EU and UK, transfers rely on the providers' standard contractual clauses and, where applicable, the EU-US Data Privacy Framework.

How long we keep information

Your rights

You may ask us to access, correct or delete Personal Information we hold about you, or to restrict or object to its processing, by emailing sales@generaladaptive.com. Where our processing relies on consent you may withdraw it at any time: on the Website via Cookie settings, and for the Apps via the device settings described above. Because we do not hold accounts, most data about you is held by Google or Apple under their own controls, and we will point you to those controls where that is the case.

If you are in Australia and are not satisfied with our response, you may complain to the Office of the Australian Information Commissioner at oaic.gov.au. If you are in the EU or UK you may complain to your local data protection authority or the UK Information Commissioner's Office.

Children

Our Website and Apps are intended for a general audience and are not directed at children under 13, or under the age of digital consent where you live. We do not knowingly collect Personal Information from children. If you believe a child has provided us with Personal Information, contact sales@generaladaptive.com and we will delete it.

Security

We take reasonable steps to protect the information we hold from misuse, loss and unauthorised access, including serving the Website only over HTTPS and limiting the information we collect in the first place. Our employees and contractors who support our systems are obliged to keep any Personal Information confidential.

Changes to this policy

We may update this Privacy Policy from time to time. The effective date at the top of this page tells you when it last changed. Material changes will be announced on the Website.

Google's privacy policy is at policies.google.com/privacy and Apple's at apple.com/legal/privacy.

2. Website Terms

These terms and conditions (Website Terms) are between you and General Adaptive Apps Pty Ltd and govern your use of our Website at generaladaptive.com. By accessing and using the Website you agree to be bound by these Website Terms.

Information

All information on the Website (Information) is provided for general information purposes only. We make no warranty about the accuracy, completeness, reliability or timeliness of the Information. You are solely responsible for the consequences of your use of any Information, including any decision to act or not act on the basis of it.

The Website may be accessed from outside Australia. We make no representation that the Information or Website complies with the laws of any country outside Australia. If you access the Website from outside Australia, you do so at your own risk and are responsible for complying with the laws where you are located.

Challenge links

Players of aa can share links to a level, such as generaladaptive.com/aa/l/31. Opening such a link on a device with aa installed opens the App. Where the App takes you depends on your own progress: it will not unlock or skip to a level you have not reached. If aa is not installed, the link shows a page where you can install it; after installing, you must open the link again. Links contain only a level number and no information about the sender or you.

Intellectual property

Copyright and all other intellectual property rights in material on the Website, including text, graphics, videos, information, designs, data and other content (Content), are owned by us unless otherwise indicated. We authorise you to copy, download and print the Content for non-commercial use only, provided it is not edited or modified and retains all copyright and proprietary notices. All trademarks, logos, images and product and company names referred to on the Website are the property of their respective owners.

Cookies

The Website uses analytics cookies only with your consent, as described in the Privacy Policy above. Turning off cookies does not affect your use of the Website.

Australian Consumer Law

To the extent that you acquire goods or services from us as a 'consumer' (as defined in section 3 of the Competition and Consumer Act 2010 (Cth)), you may have rights and remedies, including consumer guarantee rights, that cannot be excluded, restricted or modified by agreement.

Nothing in these Website Terms excludes, restricts or modifies any condition, warranty, right, remedy or liability implied or conferred by the Australian Consumer Law (Schedule 2 to the Competition and Consumer Act 2010 (Cth)) or any other statute where doing so would contravene that statute or make any term void (Non-excludable Obligations).

Disclaimer and liability

The Content is provided "as is". Except in relation to Non-excludable Obligations, we exclude all conditions, warranties, rights, remedies and liabilities that may be implied by statute, custom or the general law.

Except in relation to Non-excludable Obligations, we have no liability to you (including for negligence) for any direct or indirect loss incurred in connection with the Website or its Content, however incurred, including loss of profits, revenue, goodwill, data or reputation and any consequential loss, cost or expense including legal fees.

Third-party links

We may provide links to third-party sites for your convenience. We have no control over them, these Website Terms do not apply to them, and their inclusion does not imply our endorsement. Access to linked sites is at your own risk.

Changes

We may modify, suspend or discontinue the Website, and may change these Website Terms, at any time. The effective date at the top of this page tells you when they last changed. Continued use after a change means you accept it.

Governing law

These Website Terms are governed by the laws of Queensland, Australia. You submit to the non-exclusive jurisdiction of the courts of Queensland in relation to any dispute about the Website.

3. End User Licence Agreement (EULA)

IMPORTANT: PLEASE READ THIS DOCUMENT IN ITS ENTIRETY. BY DOWNLOADING, INSTALLING, PURCHASING OR USING OUR PRODUCTS, YOU CONFIRM THAT YOU AGREE TO THE TERMS OF THIS AGREEMENT AND AGREE TO BE BOUND BY THEM. IF YOU DO NOT UNDERSTAND OR DO NOT INTEND TO BE BOUND BY THEM, DO NOT DOWNLOAD, INSTALL, PURCHASE OR USE THE PRODUCTS.

This End User Licence Agreement (Agreement) governs your use of our mobile software gaming apps, including aa (the Product), together with any related content, documentation, materials or services we provide. The Product is owned and operated by General Adaptive Apps Pty Ltd (ABN 90 602 438 906) (the Owner).

Apple devices

If you obtained the Product from the Apple App Store, Apple's Licensed Application End User License Agreement, available at apple.com/legal/internet-services/itunes/dev/stdeula, also applies. If it conflicts with this Agreement, Apple's agreement prevails for your use on Apple devices. Apple is not a party to this Agreement and has no obligation to provide support or maintenance for the Product.

Definitions

Licence

The Owner grants you a non-exclusive, non-transferable, revocable, limited licence to install and use the Product for personal, non-commercial purposes on devices you own or control, in accordance with this Agreement and the Store's usage rules.

Term

This Agreement and the Licence take effect on the date you first download, install, use, purchase or pay any fee for the Product, whichever is earliest, and continue for as long as you use or retain the Product, unless terminated under this Agreement.

Free product, advertising and in-app purchases

The Product is free to download and is supported by advertising. Advertising is served by Google AdMob and its partners as described in our Privacy Policy. Where the law requires, you will be asked for consent before personalised advertising is shown, and you may change that choice at any time through your device settings as described in the Privacy Policy.

The Product offers optional in-app purchases, such as removing advertising. All purchases are made through and billed by the Store under the Store's terms. Prices are shown in the Store before you buy. Refunds are handled by the Store under its refund policy; where the law allows, purchases of items that have been consumed or delivered are not refundable. Nothing in this clause limits your rights under the Australian Consumer Law or other consumer law that applies to you.

Software updates

The Owner may release updates, patches, upgrades, bug fixes or other modifications (Updates). You may need to install Updates to continue using the Product. Updates may install automatically without further notice.

Acceptable use

You must not: copy, modify, adapt, translate, reverse engineer, decompile or disassemble the Product except where the law expressly permits; use cheats, automation, exploits or unauthorised third-party software that modifies or interferes with the Product; interfere with advertising, purchases or the Store; use the Product for any unlawful purpose; or remove any proprietary notice.

Rights in the Product

This Agreement is a licence, not a sale or assignment. It does not transfer any intellectual property rights in the Product to you. The Owner retains all Owner IP and all rights and title to the Product except the rights expressly licensed to you.

Intellectual property

You agree that the Product, the Owner's Website and all services provided by the Owner are the property of the Owner, including all Owner IP. You will not use the Owner IP for any unlawful or infringing purpose and will not reproduce or distribute it, including by registering new trademarks, trade names, service marks or URLs, without express written permission from the Owner.

Privacy

Our collection and use of information through the Product is described in the Privacy Policy above, which forms part of this Agreement.

Termination

Either party may terminate this Agreement and the Licence at any time by written notice to the other; you may do so by deleting the Product from your devices. The Owner may terminate immediately and without notice if you breach this Agreement. On termination you must stop using the Product and delete all copies in your possession or control.

Australian Consumer Law

Nothing in this Agreement excludes, restricts or modifies any guarantee, right or remedy under the Australian Consumer Law or any other consumer protection law that cannot be excluded (Non-excludable Obligations). The disclaimer and limitation below apply only to the extent permitted by law and do not apply to Non-excludable Obligations.

WARRANTY DISCLAIMER

EXCEPT FOR NON-EXCLUDABLE OBLIGATIONS, THE PRODUCT IS PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT.

LIMITATION OF LIABILITY

EXCEPT FOR NON-EXCLUDABLE OBLIGATIONS AND TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE OWNER IS NOT LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, USE, GOODWILL OR OTHER INTANGIBLE LOSSES, ARISING OUT OF YOUR ACCESS TO OR USE OF THE PRODUCT, WHETHER OR NOT THE OWNER HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. WHERE LIABILITY CANNOT BE EXCLUDED BUT CAN BE LIMITED, IT IS LIMITED TO THE AMOUNT YOU PAID FOR THE PRODUCT IN THE TWELVE MONTHS BEFORE THE CLAIM.

Governing law and jurisdiction

This Agreement is governed by the laws of Queensland, Australia. Any legal action arising out of it shall be brought in the courts of Queensland, Australia, and the parties submit to their jurisdiction, without limiting any right you have as a consumer to bring a claim where you live.

Severability

If any provision of this Agreement is held invalid, illegal or unenforceable, the remaining provisions continue in full force and effect.

Trademarks

Apple and the Apple logo are trademarks of Apple Inc. App Store is a service mark of Apple Inc. Google Play and the Google Play logo are trademarks of Google LLC.

Questions about any of these documents: sales@generaladaptive.com

← Back